How to Get the Most from Your Customer Interviews Advice for Professional Photographers

Client meetups are so critical for your business and your reputation that plenty of thought and care should be put into them. Many a wedding photographer will feel that showing a straightforward album of their work is sufficiently good to close a deal. This is not true, the world of pro photography is strongly competitive and everything that you do towards increasing the quantity of clients that sign up is vital.

First you have got to decide where you are going to meet your client. Generally there are 3 choices:

– At your work (or home) address
– At the clients home
– At a neutral location suitable to both of you.

Which you select will rely upon where you live and the kind of business you run. If you have got a studio in a town centre then everyone will come to you. However if you’re located out in the country then you’ll have to visit your client or meet at a local cafe.

If you have got to meet away from home, attempt to choose a location which is quiet, so you can be heard with no interruptions and that is like a quality location. Select a period of the day when the place is at it’s least busy “it is worth phoning the location previously to check on their quiet times.

If you’ve got to go to go to the client, try to make sure you take everything you need to sign the deal, including detailed price lists and contracts. If you guarantee to put something in the post, then there is always the possibility that they may change their mind.

When you prepare the meeting, try to ensure that all of the decision makers are present. This is often parents of the bride or groom who may be paying for the event.

If the bride comes to your studio confirm it is clean, neat and smells fresh. There is little worse than working into somebody’s house and feeling that you need to walk right back out again.

If possible run a display on a giant projector or big high definition display. Size does matter and folk will be impressed by the scale of the photographs which they’re used to viewing on a little PC screen.

Put plenty of work into your display albums make sure that they’re truly galvanizing and show off the particular traits you’re trying to stress.

Always talk in positive terms about the things which you’ll be doing for them. Talk as if you are their chosen shutter-bug. Before they leave “ask for the business “never let them go with a straightforward many thanks. They could have made their call and are willing to sign now “explain that dates are going swiftly and you would love to cover their marriage.

In summing up, treat people with respect and kindness and treat them in the same way you would like to be treated by a 5 start hotel. Remember, you’re selling a 5 star service.

Pixcellence wedding photography are a UK based company. To see additional info on their wedding photography courses, request a leaflet from the website.

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