Offset Printing Vs. Canvas Printing

Throughout the twentieth century, one of the most commonly used forms of artwork reproduction was the method of offset printing. This method consisted of first inking an image onto a metal plate and then transferring it onto a rubber surface. Once this was done, it could then be reproduced multiple times onto various printing surfaces.

Although the method was very widespread and did, indeed work very well, there were a few downsides to this form of art reproduction.

First and foremost, the plates used to reproduce images were not full proof. After all, paint is filled with many chemicals, and after multiple uses the plates become tarnished, malleable, and no longer usable. The replacement of these plates proved to be quite costly.

Secondly, besides for the cost in plate replacement, the cost in setting up the plates on their machinery and the establishment of the production line was quite large as well.

Most importantly, the method failed to reproduce prints that did justice to the artist’s artistic capacity because the quality of the artwork always proved to be inferior to that of the original plate.

Since the beginning of the 1990′s artists were given a new tool to help publicize their artwork and make it available for the masses to purchase. It has proven to be an effective marketing tool for artists across the globe.

We speak of canvas printing. The development of computer printers has been quite helpful in the production of canvas prints. In this process, a high quality printer can shoot computer detailed inkjet prints onto canvas, a material generally made of cotton or a similar alternative.

Canvas printing is one of the most commonly used form of artwork reproduction today. This is because of its very high quality reproduction and its relatively cheap costs. In fact, many people choose to print their photos on canvas because by doing so, one is able to take his most precious moments and beautify them by transforming them into shining canvas prints.

Lesley Aweau is a professional artwork reproduction authority. For more information regarding the advantages of canvas printing view the Canvas Me website online. Lesley is an SEO consultant based with SEO services company ClickResponse.