The right way to Advertise Your Professional Photography Business Online Part 1 of 3

There are several strategies to generate clients on the web. The three most well-liked strategies are:

– Generic listing in the search companies such as Google
– PPC (Pay Per Click) advertising
– Paid ads in online sites and directories

The strategy you choose will depend upon a number of factors and each method may be applicable for different photographers at various times in their business cycle. Let’s take a look at each methodology in turn and analyse its strengths and weaknesses. In this article we’ll look at the first of these techniques.

Universal Listing In The Search Sites

In principle, this is the most convenient method and the one which each cameraman wants. Everyone wants to be number one in Google for the search term ‘wedding photography‘. However with about 95 million (95,000,000) internet pages being returned for this key term, it is not reasonable for most photographers to try to achieve that goal. However by carful use of SEO (Search Engine Optimisation) methodologies either thru work on their lonesome or by hiring a consultant SEO specialist, it’s possible to aim towards less competitive terms which would be focused on a neighborhood like ‘wedding photography Kent ‘ and generate traffic this way.

It’s important to follow some essential guidelines before starting out on a SEO campaign. Remember the three things that must be in place before you consider promoting a specific search term for your website:

– The term must be topical for your business. There is no point in being number one on Google if the people that come to your website are not especially interested in what you do
– The term must drive traffic. Use the Google keyword tool to guesstimate the number of visitors you’ll get if you do well for the term Remember the 1 spot takes a high proportion of all traffic.
– The term should have low competition. If you try to challenge a strong existing competitor, then it could take you a considerable time to generate results, if ever.

The disadvantage is that the effort needed to do the market research, change the website and promote it takes both time and cash and the results are not fast. A normal SEO campaign will take 3 to 6 months to start to generate results.

Conclusion: A good strategy for the long run. Research the field and hire a SEO expert to help you. The cash and time invested will pay off.

Pixcellence Wedding Photographers cover all of the UK. For more information on Wedding Photography London please visit their internet site.

categories: Photography,Weddings,SEO,Photographers,Wedding Photography